From question to recommendation
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GDPRUSE CASE
Sales & distribution
Where the revenue starts — and where it leaks. K2G's agents take apart your sales channels net of discount, measure what each advertising campaign actually returns, mine what customers really say, and explain why you lose the tenders you lose. The salesperson stays in the relationship; the agent does the analysis.
The decision space
Sales is a relationship
buried in admin.
The numbers that decide where sales should spend its effort — which channel is actually profitable once discounts are netted out, which advertising campaign pays back, what customers are really complaining about, why tenders are lost — live in spreadsheets that get refreshed every few weeks, if at all.
K2G's agents run these analyses continuously, in production — channel by channel, campaign by campaign, comment by comment. Management gets the answer that used to take weeks, refreshed every night.
Four chronic problems sales teams live with.
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01
Channel profitability hidden behind discounts
Headline volume looks fine, but once you net out the discount each channel grants, the in-house team can quietly become the worst book you own — and no one sees it until year-end.
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02
Customer complaints buried in NPS free-text
The three things customers actually complain about sit in thousands of survey comments no one reads line by line — flattened into a vague 'service quality' score that points to nothing actionable.
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03
Ad spend judged on leads, not loss ratio
Campaigns are measured on volume and CAC. Whether the customers they bring carry a profitable LR — or are just existing clients taking a discount — goes unmeasured, year after year.
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04
Tenders lost without knowing why
Quotes go out, most don't bind, and no one separates price from speed from coverage — or notices when tender activity itself is quietly declining.
4 sales questions
The questions that come in.
The questions that come in.
The recommendations that go out.
Four real prompts sales and distribution teams have sent to K2G — with the agent's one-line recommendation and the data behind it.
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Agents used:
Result:
SALES PERFORMANCE BENCHMARKS
Sales & Distribution performance
Records read — no cherry-picked sample
Black-box scores — every figure has a reason
Full audit reports with root-cause, not days
BEHIND THE SCENES
The agents powering sales & distribution
TRUST & COMPLIANCE
Full Regulatory Compliance
At K2G we take security and compliance seriously. With K2G you can trust your data is in safe hands.
Our privacy-first, GDPR-compliant architecture uses local processing to secure all policyholder data.
We follow ISO 27001 standards, providing world-class security to safeguard your digital assets.
Built for finance, our DORA-compliant platform ensures the operational resilience required for modern insurance.
Bring your channel book.
Send us three years of channel data, a year of advertising-campaign results, or your last 1,000 NPS comments. We'll find the discount leak, the campaign that doesn't pay back, and what your customers actually want — in 30 minutes.